The U.S. skilled nursing facility market was valued at $199 billion in 2024 and is projected to reach $290 billion by 2033, driven by an aging population and rising chronic disease burden.

There are approximately 14,742 CMS-certified nursing facilities in the U.S., each publicly reporting quality measures across 21 MDS-based and claims-based domains that commercial teams can use to identify clinical need and prioritize accounts. ​

Federal authorities project a shortage of 267,330 full-time registered nurses by 2028, intensifying pressure on post-acute care facilities and accelerating demand for technology-driven solutions that help commercial teams work smarter with less.